Employer Branding Workshop

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Tuesday, October 22nd at 2 PM

Workshop: How to build a strong Employer Brand & EVP

What role does your employer brand play in attracting, motivating and retaining employees? How do candidates see you as an organization? And why is it important to think about your employer brand at all?

Candidates and employees are looking more and more at where an organization stands for as an employer. What are the values of a company, what makes the organization unique and what is it really like to work for this company? In other words: what is your organization's employee value proposition (EVP)?

In this workshop you will learn:
  • which current trends influence the labor market
  • why Employer Branding is the solution for shortages in the labor market
  • which steps each organization must go through
  • how to make a simple step-by-step plan to arrive at an EVP
And of course you can exchange experiences with other HR professionals.

The speaker during this workshop is Yves Pilet, an expert in the field of Employer Branding.

Date: Tuesday, October 22

Location: Kasteel Tivoli, Mechelen

Program:
13.30 - 14.00: welcome
14.00 - 15.00: opening, inspiration session & short exercise
15.00 - 15.15: break
15.15 - 17.00: workshop & co-creation session
17.00 - 18.00: network drinks

Target group: this workshop is intended for HR professionals from organizations with more than 500 employees.

Curious to see what the workshop will look like? Check out this video:

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Joshua Taylor
Director of Design — Imperial Logistics

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Speaker: Yves Pilet

Yves Pilet MBM MSc
Employer branding specialist

Yves Pilet advises employers on employer branding and is an international speaker. He has researched and shared knowledge about employer branding for more than a decade. He developed the Blue Print methodology and is the author of the book "Boost Your Employer Brand". Yves Pilet is the founder and owner of Yves Pilet Consultancy, an employer brand management agency with a vast network of specialists.

Phone
+44 (0) 2037555179
.
Address
85 Tottenham Court Road
London W1T 4TQ